Purpose of the Job:
To strengthen Home appliance channel and marketing tool development and management. To develop / monitor / expand the channel and marketing coverage by working closely with the Sales team with marketing plans. Additional responsibility will include assisting Business Head in various aspects of Marketing Budget Management.
Responsibilities:Business Management: Ownership of the Product Revenue and Margin Target for the entire region.Product Management: Deciding product line-up for the region, inventory planning, Demand Vs. supply fulfilment, Product launches, Forecasting demand, competition analysis, price positioning, price strategy, profitability of the product, product mix, API control, managing ageing of inventory, managing various system requirements.
Sales Management: Revenue achievement, yearly growth, target setting, achievement of management and stretch plans, target setting for distributors, setting targets for distribution partners (sell-in)
Channel Management: Direct engagement with tier 1 distribution partners and tier 2 (retailers and dealers), implementing various channel incentive programs, ensuring sell-out of products from the tier 1 channel, implementing demand generation activities targeted at end user, conducting channel meets and training program on products
Experience, Education and Licensure: At least 10-15 years of extensive experience in Sales in reputed brands Ability to perform and work under different conditions and a team player.Existing relationship with major channel and distributors in the region.Good presentation skills.Post Graduate course in business management is an advantageGood networking with the local industryStrong communication, negotiation skillsWarm personality with great energy and initiativesCreative, resourceful and meticulous